Alfa-Bank acquires Flocktory marketing automation platform formerly part of Qiwi Group

MOSCOW. April 20 (Interfax) - Alfa-Bank has acquired Flocktory, a company developing the Flocktory marketing automation and personalization platform, from JSC Qiwi , according to the Unified State Registry of Legal Entities (USRLE).

Interfax has sent a request to Alfa-Bank.

Flocktory is a lead generation platform that helps retailers, brands, telecommunications, and other companies attract new customers, increase conversions, and solve other business problems using big data-based technology products. The Flocktory 2.0 system is registered in the Russian software registry, according to the platform's website.

Flocktory LLC was among the Russian assets of the Qiwi Group, which were consolidated under JSC Qiwi and sold in mid-January 2024 to Fusion Factor Fintech Limited, a company owned by Andrei Protopopov, former CEO of Qiwi. The deal also included Qiwi Bank, the ROWI group of companies, Taxiaggregator, IntellectMoney, and several other assets. The transaction price was 23.75 billion rubles. A month after the deal, on February 21, 2024, the Central Bank revoked Qiwi Bank's license.

Fusion Factor Fintech Limited repeatedly requested payment deferrals from NanduQ, formerly Qiwi Group. In December 2025, the parties entered into an updated agreement, according to which the company could complete the transaction by paying 4 billion rubles (approximately $50.3 million) and transferring 29.288 million of its Class B shares to the company. In February-March 2026, Fusion Factor Fintech Limited fully paid the cash portion of the consideration for JSC Qiwi totaling $52.2 million.