Russian kick-sharing service Whoosh enters Mexican market
MOSCOW. April 16 (Interfax) - PJSC WHOOSH Holding, the parent company of Whoosh Group - the operator of the eponymous kick-sharing service, is expanding its presence in Latin America and has begun operations in Mexico, the company said.
At launch, Whoosh will operate in San Pedro, an upscale modern district of the Monterrey metropolitan area. "This is one of the richest and most prestigious municipalities not only in Mexico but in all of Latin America, which is actively developing cycling infrastructure, investing in sustainable mobility, and improving conditions for cyclists and pedestrians," the company said.
Whoosh plans to expand its presence to other Mexican cities in the near future.
The company expects that the FIFA World Cup, whose matches will be held in Monterrey among other cities, will serve as an additional driver of interest in kick-sharing in Mexico this year.
According to estimates by Whoosh analysts, the potential of the kick-sharing market in Mexico in the medium term is around 30 billion rubles.
Mexico is the fourth country for Whoosh in the Latin American region, complementing its presence in Brazil, Chile and Colombia. "This is the second most populous country in the region after Brazil. The service therefore operates in all major locations in the Latin American region," the company said.
According to the international segment development strategy, Whoosh is increasing its fleet of electric scooters in the region; in 2026 it will reach around 30,000 personal mobility devices (PMDs). The business in Latin America is expected to become one of the key drivers of revenue and EBITDA growth for Whoosh. In the medium term, the company expects the Latin American segment to account for 30%-40% of the group's revenue.
"The launch of kick-sharing in Mexico is a logical continuation of our development in Latin America, which is our focus in 2026. We have accumulated operational experience in the region, and the business model easily adapts to local specifics. Mexico has large urban agglomerations, growing tourist flows and major cultural and sporting events, which creates favorable conditions for the development of micromobility transport," the CEO of WHOOSH Holding, Dmitry Chuiko, was quoted as saying.
The company has the opportunity to scale in the region without a significant increase in capital expenditures by relocating part of its fleet from Russia, he said.
"The Latin American market is currently less than 10% saturated, so each scooter quickly finds demand, and revenue per trip is 1.8 times higher than in Russia and the CIS [Commonwealth of Independent States]," Chuiko said.
Whoosh has been present in South America since 2023. In 2025, kick-sharing revenue in the region reached 1.8 billion rubles, which is 104% higher than the previous year. The user base grew 89% to 4 million people. During the year, users made 11.7 million trips on Whoosh scooters in Latin America.
