Abrau-Durso begins producing non-alcoholic wine, plans to sell around 100,000 bottles in 2026
MOSCOW. Dec 24 (Interfax) - Abrau-Durso Group , a leading sparkling wine producer in Russia, has launched a non-alcoholic still wine, Marketing Director Vasily Dmitriev said at a briefing on Wednesday.
The number one product among the new releases is Abrau Estates. "It's a non-alcoholic wine, a still wine," Dmitriev said, noting that this year has been one of dynamic development for the brand portfolio
Dmitriev said that the non-alcoholic wine category is growing very rapidly. "Until now, foreign players have essentially ruled [the Russian market]. There was no one else but foreign brands. Today we are discussing the launch of our Abrau Estates," Dmitriev said.
The company told Interfax that it plans to sell approximately 100,000 bottles of this wine in 2026.
Dmitriev also announced another new product, the Titov-Blanc signature sparkling wine, combining the names of the company's beneficiary, Boris Titov, and Abrau-Durso's chief winemaker, Georges Blanc.
"This is a completely new sparkling wine. For the first time, two names are featured on a single label. This is a high-quality wine, it will be available exclusively in HoReCa and wine boutiques, for true connoisseurs," he said.
Dmitriev told Interfax that 65 bottles have been released so far. "We have skimmed the first release, a total of 65 bottles. We will continue to skim and sell based on demand. We are talking about 3,000-5,000 bottles per year," he said.
The Abrau-Durso Group comprises five production assets, three in the Krasnodar Territory, namely the Abrau-Durso Winery, the Loza production site, and the Yubileinaya Winery; and two in the Rostov Region, namely the Millerovsky Winery and the Vedernikov Winery.
The company sold 66,862,000 bottles of its products, including 66,063,000 of its own production, in 2024, with both figures representing an 18% increase year-on-year. Revenue jumped 26% year-on-year to 15.798 billion rubles in 2024 from 12.525 billion rubles in 2023.
