Fix Price plans to open its first stores in Serbia in Q1 2026

MOSCOW. Dec 9 (Interfax) - Fix Price Group plans to enter the Serbian market in 2026, the retailer's press service told Interfax.

The first stores will open in the first quarter next year, though the company has not specified in which cities they would be located.

The retailer also said that it already has an office in Serbia and a regional team has been assembled.

Fix Price additionally reported an increase in the number of stores to 7,700. The retailer's total retail space in all countries where it operates now exceeds 1.66 million square meters. The largest share of the space is in Russia at over 1.47 million square meters, and retail space abroad totals approximately 191,500 square meters.