Sales of Lada passenger cars in Russia fall 24.9% in 9M to 237,700 units - Autostat

MOSCOW. Oct 3 (Interfax) - Sales of Lada passenger cars fell 24.9% to 237,706 units on the Russian market in January-September 2025, and the brand's market share was 26.5% (-0.9 p.p.), according to calculations by Avtostat.

A total of 26,375 Lada cars were sold in Russia in September, down 24.6% year-on-year, and the brand's market share was 21.5% (-1.7 p.p.). Lada retains its leadership in the number of cars sold.

In the model rating, the first place is also held by a Russian car - the Lada Granta, which sold 11,931 units in September (-25.1%), and 106,033 units in 9M (-28.8%). The market share of the Avtovaz bestseller fell below 10% and amounted to 9.7% in September, Avtostat said.

The Lada Vesta is in third place in popularity on the market with sales results of 5,997 units in September (-43.1%) and 61,888 units in January-September (-34%). For the second month in a row, the Lada Vesta was below the most popular foreign-brand car assembled locally on the Russian market - the Haval Jolion crossover, which sold 6,154 units in September. The largest year-on-year sales decline in September was for the Lada Vesta, Avtostat said.

The top ten best-selling passenger car models in Russia in September also included the Lada Niva Legend and the Lada Largus VP with sales results of 2,999 units (-18.2% YoY) and 2,740 units (up 2.5-fold YoY), respectively. In January-September 2025, sales of the Lada Niva Legend amounted to 24,267 units (-29.2%) and of the Lada Largus VP - 20,637 units (up eightfold).

In mid-September, the head of Avtovaz , Maxim Sokolov, announced a reduction in the production plan for Lada this year to a level of more than 300,000 units. A year ago, the concern wanted to produce 500,000 cars this year, but then adjusted its plans amid a weak market.

"Taking into account the operation of the plant in St. Petersburg, we will definitely produce more than 300,000 cars. How much more will be shown by the end of this year. The market has now started to 'swing', so I think we will be able to produce plus or minus 10% [from 300,000 units]. More precisely, we can produce as many as we want. It is important to balance it with sales," Sokolov said in mid-September to journalists regarding Avtovaz's production plans for this year.