July 24, 2013 21:13
Russians switch from vodka to whiskey - sociologists
MOSCOW. July 24 (Interfax) - The number of whiskey fans in Russia is growing and the percentage of young people among whiskey consumers is on the rise as well, sociologists said.
Consumption of whiskey increased in the first quarter of this year although a decline had been predicted, Romir Holding experts told Interfax on Wednesday. The opinion was based on Romir Household Panel data.
The number of households buying whiskey dropped from 30% in late 2012 to 25% in the first quarter of 2013, while an increase was registered in the frequency of purchases (from 1.7 to 1.9 times), the quantity of whiskey bottles per purchase (from 2.2 to 2.5) and the volume in liters (from 1.2 to 1.5). An average receipt per buyer grew from 1,310 rubles to 1,415.
The share of younger whiskey buyers (18 to 25 years) grew by 5% in the first quarter, the sociologists said.
A surge in vodka prices on January 1, 2013, and the wish to buy premium alcohol, such as whiskey, brandy, tequila and rum, are possible explanations, Romir experts said.
"Many customers are considering a replacement for vodka and choosing imported beverages. The slightly higher price of whiskey does not seem to bother Russians; incomes are growing and tastes are developing and diversifying," Romir said.
Romir Household Panel is based on consumption data of 10,000 Russians representing consumer behavior in cities with populations of 100,000 or more. Panel participants scan bar codes of all goods they bring home. The scan data is transmitted to the Panel's online database.
(Our editorial staff can be reached at email@example.com)
November 17, 2017
Chelyabinsk authorities agree Navalny rally for first time ever - campaign staff coordinator
Navalny HQ coordinator in Irkutsk gets 7 days of administrative arrest - lawyer
Putin highlights importance of art, education in confronting radicalism, intolerance when speaking at St. Petersburg Cultural Forum's opening
Russia should rely on Turkey, Iran rather than on U.S. in promoting Syria settlement - Senator Klintsevich
Russian Investigative Committee rejects reports that Perm-native teenage model that died in Shanghai was poisoned
Moscow ready for further consultations on extending OPCW-UN mandate in Syria - Foreign Ministry (Part 2)
Ukrainian troops shelling vicinity of Toretsk phenolic plant again under repair - Donetsk
West's criticism of Russia's veto on U.S. resolution on OPCW-UN mission mandate unfounded - Duma's Slutsky
LPR to spare no effort for prompt prisoner swap with Kyiv - Luhansk
Ruble extends gains against dollar, euro on Friday evening
Rosselkhoznadzor worried about spread of ASF in EU, EC sees risks coming from Russia
OSCE SMM could send its patrols to monitor prisoner exchange in Donbas - Hug
Tu-22M3 long-range bombers attack ISIL sites in group strike near Syria's Abu Kemal - Russian Defense Ministry (Part 2)