July 24, 2013 21:13
Russians switch from vodka to whiskey - sociologists
MOSCOW. July 24 (Interfax) - The number of whiskey fans in Russia is growing and the percentage of young people among whiskey consumers is on the rise as well, sociologists said.
Consumption of whiskey increased in the first quarter of this year although a decline had been predicted, Romir Holding experts told Interfax on Wednesday. The opinion was based on Romir Household Panel data.
The number of households buying whiskey dropped from 30% in late 2012 to 25% in the first quarter of 2013, while an increase was registered in the frequency of purchases (from 1.7 to 1.9 times), the quantity of whiskey bottles per purchase (from 2.2 to 2.5) and the volume in liters (from 1.2 to 1.5). An average receipt per buyer grew from 1,310 rubles to 1,415.
The share of younger whiskey buyers (18 to 25 years) grew by 5% in the first quarter, the sociologists said.
A surge in vodka prices on January 1, 2013, and the wish to buy premium alcohol, such as whiskey, brandy, tequila and rum, are possible explanations, Romir experts said.
"Many customers are considering a replacement for vodka and choosing imported beverages. The slightly higher price of whiskey does not seem to bother Russians; incomes are growing and tastes are developing and diversifying," Romir said.
Romir Household Panel is based on consumption data of 10,000 Russians representing consumer behavior in cities with populations of 100,000 or more. Panel participants scan bar codes of all goods they bring home. The scan data is transmitted to the Panel's online database.
(Our editorial staff can be reached at firstname.lastname@example.org)
July 03, 2015
Finland's decision to deny entry to Duma Chairman Naryshkin surprised Russia - Foreign Ministry
Russian, Chinese PMs discuss bilateral agenda, upcoming contacts in telephone talk
U.S. embassy declines to say whether State Department served process on Russian govt regarding Yukos case
Poroshenko introduces new Security Service chief to its staff
Russian, S. African Navy chiefs discuss cooperation at meeting in St. Petersburg
Member of Khattab gang which killed 15 soldiers in Chechnya in 1999 jailed for ten years
Ukraine seeking to open intl probe into Gazprom's gas supply to Donbas - Naftogaz CEO
Poroshenko vows unhindered passage of humanitarian cargo
No reason to reschedule Oct 18 elections, we act within Minsk agreements - Pushilin
Naftogaz chief expecting next round of gas talks as early as July
If Biden is worried about fate of Minsk accords, he should get Kyiv to comply with them - Zakharchenko
Members of Ukrainian volunteer battalions demand resuming fighting in Donbas at rally in Kyiv
Chubais satisfied with investigators' decision not to detain Melamed